In 2024, individual life insurance premiums reached a record $16.2 billion, with stable policy sales and growth in all types except whole life. Over 134 million individual policies were active in 2023. Pre-need life insurance sales rose 8%. About 52% of consumers have life insurance, but 42% of adults remain uninsured or underinsured. Term life insurance is generally cheaper and preferred online. Confusion about policies persists, affecting purchase decisions.
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