{"id":70,"date":"2026-10-07T10:00:00","date_gmt":"2026-10-07T10:00:00","guid":{"rendered":"https:\/\/www.insurancestrategies.net\/blog\/?p=70"},"modified":"2026-10-07T10:00:00","modified_gmt":"2026-10-07T10:00:00","slug":"u-s-individual-life-insurance-sales-continue-growth-trend-in-the-2nd-quarter","status":"publish","type":"post","link":"https:\/\/www.insurancestrategies.net\/blog\/2026\/10\/07\/u-s-individual-life-insurance-sales-continue-growth-trend-in-the-2nd-quarter\/","title":{"rendered":"U.S. Individual Life Insurance Sales Continue Growth Trend in the 2nd Quarter"},"content":{"rendered":"<div class=\"roomvu-news-container\">\n<p>U.S. individual life insurance new annualized with excess premium rose 3% to $4.7 billion in Q2 2026, with policy sales up 8%. Whole life led growth, increasing 9% in premium and 11% in policies sold, driven by final expense market expansion. Variable universal life premiums grew 11%, term life premiums rose 7%, fixed universal life stabilized, and indexed universal life premiums declined 11% despite a 5% rise in policies sold.<\/p>\n<p>\t<a class=\"roomvu-news-continue\" href=\"https:\/\/programbusiness.com\/news\/u-s-individual-life-insurance-sales-continue-growth-trend-in-the-2nd-quarter\/\"><\/p>\n<div>Continue to full article<\/div>\n<p>\t<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>U.S. individual life insurance new annualized with excess premium rose 3% to $4.7 billion in Q2 2026, with policy sales up 8%. Whole life led growth, increasing 9% in premium and 11% in policies sold, driven by final expense market expansion. Variable universal life premiums grew 11%, term life premiums rose 7%, fixed universal life [&hellip;]<\/p>\n","protected":false},"author":173,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/users\/173"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":1,"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/posts\/70\/revisions\/72"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/media\/71"}],"wp:attachment":[{"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insurancestrategies.net\/blog\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}